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News Release

Warsaw

High Street Retailing in Poland

Jones Lang LaSalle present the latest publication on the high street retailing in Poland


Warsaw, 4 August 2010 -  Jones Lang LaSalle has released the new research report “Fashion is architecture. It is a matter of proportions. Coco Chanel. Can Poland cut it?” The report concerns prime high street areas in the major Polish cities of Warsaw, Kraków, Wrocław, Poznań, Łódź, Gdynia and Katowice. An in-depth research was undertaken into the availability of units and tenant mixes on premier retail streets on these markets.


In addition, a survey was carried out amongst 60 retail chains active in the Polish downtown areas.

The key points discussed in the report include:
  • Necessary growth of the Polish high street areas towards retail and leisure, also with the aim to increase the competitiveness of Polish towns on the international arena;
  • Opportunity for retailers to use the potential of natural and spontaneous pedestrian flow in cities’ centres;
  • High streets as an alternative channel of distribution and sales of goods, not competing with the shopping centres;
  • Discrepancies in the strength and capturing power of high streets between the Polish cities, which is reflected in a rental differentials;
  • Reasons behind high street expansion of retailers including such aspects as new target client group, opportunity to provide a unique and different merchandise, strategy set up German, French and Italian partners amongst other;
  • High street negatives such as unsatisfactory turnover levels, dominance of shopping centres in Poland, lack of control over the neighbourhood, poor technical condition of buildings amongst other.

Commenting on the report, Anna Bartoszewicz-Wnuk, Head of Research at Jones Lang LaSalle said: “Development of premier retail streets in Poland is a fact. Main high streets in the Polish cities offer to retailers a unique benefit of a spontaneous customer flow. By contrast, shopping centres, most notably out-if-town schemes, compete for these customers. This potential cannot be overseen, particularly that high street shops are an alternative, not directly competing, retail format in addition to shopping centres.

Currently it is a good timing for retailers to make lease commitments. This, combined with a relatively wide availability of shops on the leading retail streets in Poland, give rise to high street expansion for international retailers, also those not represented on the market yet.”