Research

Reimagine – The new future of work to shape a better world

We are witnessing a profound transformation of the notion of work and how we work.

January 12, 2021

Real estate now sits at the top of C-suite priorities to reimagine the future of work, as evidenced by the emerging, strong integration of CHRO and CIO leadership with real estate. The corporate mindset was already shifting, but the pandemic has now hastened the realization that work is not somewhere you go, but something you do. And it is the workforce – empowered by technology and demanding improved sustainability and individual well-being – who is now driving and accelerating change. As a result, enterprises are more focused than ever on their number one investment: people. In envisaging what the new world of work will look like, it has become clear that real estate is enabling work, workforce and workplace (the 3Ws), the three key dimensions of any successful business strategy.

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