Research

Residential market in Krakow – preferences of buyers

What kind of apartments are potential buyers looking for? Which attributes of development investments are most important to them when choosing?

January 08, 2018

What kind of flats are potential buyers looking for? The answer appears to be obvious, according to the current sales results in the development industry. All of the demand groups are active on the market, and sales are being made of the cheapest, and of the most expensive flats. Both small flats and large flats are being snapped up; some people wish to live on the higher floors, and some prefer the ground floor. The question is whether customers actually have their expectations met when they make a purchase, or whether they are more likely to make a negative choice and settle for whatever happens to be on the market.

Research into buyer preference conducted based on data obtained through the OBIDO platform in 2017 in Warsaw, Cracow and Wroclaw – the three largest and most active residential markets in Poland – made it possible to examine this issue more closely.

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