Retail Market in Poland - 2020
According to the latest retail report by JLL, the local and convenience shopping trend in Poland has been boosted by the pandemic.
The COVID-19 pandemic has left hardly any business or industry untouched and retail real estate industry has also been affected. The last twelve months were marked by three lockdowns that helped change the shopping habits of Poles, lower developer activity, and increase the popularity of smaller retail formats.
The pandemic has strengthened the popularity of convenient and quick shopping that can be done within walking distance of the home. This was also reflected in the new space that was brought to the market. Throughout 2020, developers completed the construction of 430,000 sqm both in large-scale retail projects and convenience centres.
Similarly to the trends observed in other countries, 2020 saw declines in the investment volume in Poland’s retail real estate sector. Last year ended up with only approximately EUR 650 million worth of deals.
The Covid-19 pndemic has highlighted the challenges that the market has been facing for a long time. It is not only about the need to increase the activity of retail chains in e-commerce and omni-channel, but also about seeking out alternative location types that will allow brands to attract new target groups.