Retail Market in Poland - January 2022

The first transactions for large shopping centers since the pandemic outbreak give an optimistic outlook for the sector. What will be investors strategies?

January 20, 2022

Despite the pandemic triumph of e-commerce, customers are not giving up on shopping in brick-and-mortar shops. Brands wanting to benefit from the synergy of these channels implement innovative formats and compete for customers' attention with technology and environmentally friendly products. However, retail parks and convenience centres  continue to enjoy popularity among investors and developers.

The latest research report on Polish retail market indicates that:

  • Retail is well on the road to recovery with customers returning to brick-and-mortar shops. 2021 saw a marked rebound in the clothing and footwear sector.
  • The popularity of online shopping, whose share in total sales volume exceeded 11% in November, is not showing any signs of waning.
  • Retail chains are looking for ways to attract customers with new retail formats and strategies incorporating ESG.
  • Fewer and fewer shopping centres are being developed - as much as 51% of the space currently under construction will be in retail parks.

We encourage you to read full latest JLL report on the retail market in Poland. The publication is also available in Polish.

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